MUSGRAVE ORIGINAL INTRODUCES ELEGANT NEW PACKAGING

Cape Town, South Africa (5 May 2021) — Founded in 2015, Musgrave Gin was at the vanguard of South Africa’s gin revolution. Following the remarkable success of the original gin, Musgrave Spirits introduced Musgrave Pink before pioneering a reframing of local brandy with Musgrave Copper Black Honey and Musgrave Copper Vanilla.

Six years since the first bottle was sold in Cape Town, Musgrave Original has been repackaged. The reimagined design is clean and contemporary and features the leaves and beautiful flowers of the cardamom plant. Cardamom can be clearly picked up on the palate among the eleven rare botanicals that are carefully balanced in every bottle of Musgrave Original 11.    

“Now that the business has grown, I wanted to update the look of our original gin while celebrating the hero notes of the drink and the ancient African Spice Route. This design brings it into line with Musgrave Pink which is so iconic as South Africa’s first pink gin.’ explains Simone Musgrave, owner and founder of Musgrave Spirits.

To celebrate the new design, Musgrave has developed three carefully crafted cocktails. Along with cardamom, other hero notes of Musgrave Original 11 include African ginger and grains of paradise. Each of the cocktails showcases one of these ingredients:

 

GINA COLADA

Musgrave’s African interpretation of the poolside classic celebrates the grains of paradise notes of Musgrave Original 11. Grains of paradise exhibit a black-pepper-like flavour with hints of citrus which beautifully balances the tropical pineapple and savoury notes of roasted corn and Mageu. Mageu is a traditional South African, non-alcoholic drink made from fermented mealie pap which is milk like in consistency.

Glass: high ball

Ingredients:

50ml Musgrave Original 11

35ml peppered and roasted mielie cordial

35ml pineapple juice

25ml mageu

Method: shake vigorously and strain over ice

Garnish: roasted baby corn / nasturtium or marigold flower

 

SPEKTRE

Spektre is a classy, zesty and refreshing cocktail which is good for the soul and for the heart. The clean, aloe flavour of spekboom complements the hero notes of cardamom present on the palate of Musgrave Original 11. Spekboom is well known for its health benefits in reducing cholesterol.

Glass: coupe

Ingredients:

50ml Musgrave Original 11

35ml cardamom and spekboom purée

35ml cloudy apple juice

10ml lime juice

Method: shake and double strain

Garnish – spekboom sprig/cardamom flower

 

TANGAWIZI

Tangawizi is the Swahili word for ginger and a nod to the African spice markets that inspired Musgrave Original 11. This warming and invigorating cocktail is complex in character and celebrates the notes of African ginger found in both Musgrave Original 11 and in Musgrave Pink.

Glass: rocks/tumbler

Ingredients:

50ml Musgrave Original 11

20ml vanilla and ginger syrup

25ml cold coffee

35ml baobab solution (3 teaspoons mixed with 250ml water)

Method: shake vigorously and strain over ice

Garnish: coffee beans

Musgrave Spirits was founded in 2015 in Cape Town by Simone Musgrave. Musgrave is synonymous with innovation and is well known for its distinctive and proudly African heritage and influence.

Musgrave Spirits produce two gins, Musgrave Original and Musgrave Pink as well as two brandies, Musgrave Copper Vanilla and Musgrave Copper Black Honey.

Musgrave Original Gin is made up of a selection of 11 botanicals, each reflecting some aspect of the ancient African Spice Route.

Connect with Musgrave Gin:

www.musgravespirits.com | hello@musgravespirits.com

Instagram/Facebook/Twitter: @musgravespirits

For further press information please contact: gwen@enhancepr.co.za

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