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If you have visited Amsterdam you will more than likely have taken a walk through De Wallen, Amsterdam’s Red light district. You would have noticed that pretty much every window is occupied by a female sex worker. However ahead of Amsterdam Pride this year the windows of sex work collective My Red Light were occupied by male escorts from HUNQS.
Usually, the peepshow-like windows that line the red-light district are filled with scantily-clad female sex workers advertising the brothels. My Red Light, a sex worker rights organization, also has windows in the district.
Amsterdam2Jens Schmidt, a gay man who founded HUNQZ (, which partnered with My Red Light ( to organize the project, said he walks through the red-light district regularly on his way home.
"How different it would be if there were men in the windows too?" Schmidt said in a news release.
"We wanted to partner with My Red Light to raise awareness that every sex worker deserves the same respect and rights as anyone else for the work they do," said Schmidt.
Four male escort models volunteered for the project to create solidarity among gay and straight sex workers and getting equality for gay people," he wrote.
"The red-light district is very straight-dominated, so it's good to get a bit of gayness in there," he continued, explaining that there is one street for transgender sex workers and another for women, but none for gay men.

"The best thing to come out of it was raising visibility around male sex workers — they do exist — and also helping to promote greater gender equality during Pride in Amsterdam," he wrote, adding that the project received a lot of positive feedback.
As part of the event the law banning the use of cameras in the red light district was relaxed allowing visitors the opportunity to take pictures of the guys posed in the windows.

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